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School bullying does not understand social status or gender. Unfortunately it is present in many schools. To raise awareness about this fact, Unicef Chile has launched an awareness campaign. The protagonist is, in this case, an extraterrestrial child. The message you are trying to convey: 'don't reject anyone for the mere fact of being different'
You can read more articles similar to Unicef campaign against bullying, in the category of On-site Education.